GAIA Culture, a cultural-technology platform, has marked its UAE entry by unveiling contemporary visual artist Noor Bahjat as the first pioneer in the Middle East to adopt a tokenized brand-equity financing model. The initiative stems from a three-party collaboration between Bahjat, GAIA Culture, and creative consultancy Zein Zone, aimed at building a sustainable ecosystem for emerging talent in the region through innovative financing, brand strategy, investor access, and par