A new creative consultancy is making waves in the Middle East’s marketing and communications landscape. Zein Zone, founded by Zaina Kourki, has officially launched to help entrepreneurs, creative communities, and organizations in the art, culture, and tourism sectors tell their stories in ways that connect across borders and create lasting impact.

From colorful murals and intricate street art to cutting-edge museums, Budapest seamlessly blends centuries-old traditions with bold creativity.

Italy is a country that I consider "home." I have deeply immersed myself in its people, culture, art, and food since I studied the...