دبي، الإمارات العربية المتحدة – 9 سبتمبر 2026 — أعلنت منصة التكنولوجيا الثقافية "غايا كالتشر"(GAIA Culture) عن دخولها رسمياً إلى سوق دولة الإمارات العربية المتحدة من خلال انضمام الفنّانة التشكيلية المعاصرة نور بهجت كأول فنانة في الشرق الأوسط تتبنى نموذج التمويل القائم على ملكية العلامة التجارية المرمّزة . وتأتي هذه المبادرة ثمرة تعاون ثلاثي بين بهجت، و"غايا كالتشر"، وشركة الاستشارات الإبداعية "زين زون"(Zein Zone) بهدف بناء نظام مستدام للمواهب الناشئة في المنطقة من خلال التموي

GAIA Culture, a cultural-technology platform, has marked its UAE entry by unveiling contemporary visual artist Noor Bahjat as the first pioneer in the Middle East to adopt a tokenized brand-equity financing model. The initiative stems from a three-party collaboration between Bahjat, GAIA Culture, and creative consultancy Zein Zone, aimed at building a sustainable ecosystem for emerging talent in the region through innovative financing, brand strategy, investor access, and par

شراكة استراتيجية بين غايا كالتشر و زين زون لإطلاق نماذج تمويل جديدة للفنانين في الشرق الأوسط

GAIA Culture has entered a strategic partnership with Zein Zone to unlock new financing models for artists in the Middle East.

A new creative consultancy is making waves in the Middle East’s marketing and communications landscape. Zein Zone, founded by Zaina Kourki, has officially launched to help entrepreneurs, creative communities, and organizations in the art, culture, and tourism sectors tell their stories in ways that connect across borders and create lasting impact.

It was the summer of 2019 when I decided to plan for another solo trip. This time, I chose to explore Lombardy, the region of Northern Italy, followed by a train trip to Switzerland and last but not least, an exciting journey to Paris. It was challenging to plan for the Swiss part of this trip and select places I'd love to see within three days. Eventually, I picked Zurich as my hub to explore other cities in the country, such as Lucerne and Bern. Switzerland is also very wel