The Zone

Zein Zone is a creative consultancy with a global outlook, specializing in marketing, communications, and recreational experiences — all rooted in the worlds of art, culture, and tourism. We help entrepreneurs, creative communities, and organizations tell their stories in ways that resonate, inspire, and connect.

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We believe that creativity is most powerful when it nurtures human connection. That’s why our work blends strategic consultancy with a soulful approach—designing integrated campaigns, and interactive initiatives that go beyond promotion to spark dialogue, foster cross-cultural understanding, and leave a lasting impact.​ Through curated content, immersive storytelling, and thoughtfully crafted concepts, we create spaces—both digital and physical—where people, ideas, and cultures come together.

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In a world where digital noise often overshadows genuine connection, we strive to nurture authenticity, cultural relevance, and creativity with purpose. Whether we are guiding a brand’s communication strategy, curating an art workshop, or designing a cultural travel experience, our mission is to inspire deeper engagement and empower audiences to see the world through a richer, more connected lens.

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Once upon a time, when asked what I wanted to be in the future, I answered without hesitation:

“I want to paint. I want to study languages. I want to travel. I want to learn about different cultures and be an ambassador of my own.” Big dreams for a 9-year-old—but ones that have guided my path ever since.

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Born and raised in Damascus, Syria, I moved to Dubai, UAE, in 2012, seeking new horizons personally and professionally. Living in one of the world’s most cosmopolitan cities has given me the privilege of engaging with diverse cultures, building meaningful connections, and embracing new experiences—turning my early dreams into a way of life.

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Combining 20 years of marketing and communications experience across agency and in-house settings, I have partnered with multinational and regional organizations in both the public and private sectors to tell stories that resonate, inspire, and connect. My career has spanned developing brand strategies, leading 360 integrated campaigns, curating interactive events, and managing cross-cultural initiatives.

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Zein Zone merges my professional expertise with my passion for art, culture, and tourism. Through storytelling, curated content, media relations, and digital engagement, I help brands and communities foster cultural awareness, spark meaningful conversations, and bring people together. A cultural bridge with native mastery of Arabic and bilingual fluency in English and Italian, I connect ideas and audiences across languages and borders, enriched by the perspective gained from solo travels to 40+ countries.

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I believe communication is not just about messages—it’s about connection. And whether through a marketing strategy, a creative initiative, or a shared story over coffee, my purpose with
Zein Zone is to create experiences that inspire cultural understanding and celebrate the beauty of our diverse world.

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Zaina Kourki ​

Founder & Managing Director